Workflow
Research the topic and search intent
Use Perplexity or another research-first tool to discover relevant terminology, official documentation, primary sources and authoritative supporting material. Treat generated summaries and suggested sources as research leads rather than verified evidence.
For every important factual source record:
- source title;
- publisher or organisation;
- URL;
- publication or update date;
- date checked;
- specific claim the source supports.
Prioritise original or authoritative sources for statistics, product capabilities, prices, laws, technical specifications and other material claims.
Before moving forward, produce:
1. a clear reader profile;
2. primary and secondary search intent;
3. essential questions the article must answer;
4. an initial source list;
5. a list of time-sensitive claims requiring later re-verification.
Do not begin drafting until the research question and evidence requirements are sufficiently clear.
Build an evidence-led article outline
Use ChatGPT with the Evidence-Based Article Outline prompt to organise the article around genuine reader questions instead of creating headings simply to repeat keywords.
For each proposed section define:
- heading;
- purpose;
- reader question being answered;
- important points;
- factual claims likely to appear;
- evidence required;
- examples, screenshots, calculations or comparisons that could add original value.
Arrange sections in the order the reader naturally needs them.
Separate:
- FACT - information that must be objectively verified;
- INTERPRETATION - editorial judgement;
- EXAMPLE - illustrative material;
- VERIFY - claims requiring additional evidence.
Remove:
- duplicate sections;
- unnecessary introductory material;
- headings created only for SEO;
- sections that increase word count without improving the answer.
Before drafting, confirm that every major article section has a clear purpose and that important factual claims already have an evidence plan.
Draft, verify and improve the article
Draft for the reader first. Do not optimise sentences for search engines before the explanation itself is useful and accurate.
During drafting:
- answer each section clearly;
- preserve the distinction between verified fact and editorial interpretation;
- use concrete examples where they improve understanding;
- avoid generic AI filler;
- do not invent statistics, quotations, product claims or supporting evidence.
After the first draft, perform a dedicated verification pass.
Check:
- names;
- dates;
- statistics;
- quotations;
- prices;
- product features;
- technical claims;
- legal or regulatory statements;
- links to supporting sources.
Then use Grammarly or another editing tool to improve clarity, sentence flow and language only after factual review.
Editing should:
- remove repetition;
- shorten weak introductions;
- improve transitions;
- preserve nuance;
- replace vague claims with specific explanations;
- maintain a natural editorial voice.
Do not allow grammar or style tools to silently strengthen a cautious claim beyond the available evidence.
Optimise, publish and maintain the content
Complete an on-page editorial and SEO review covering:
- page title;
- SEO title;
- meta description;
- heading hierarchy;
- natural internal links;
- useful external citations;
- descriptive image alt text;
- canonical URL;
- robots directives;
- structured data;
- mobile and desktop presentation.
Internal links should help the reader continue the task. Do not insert unrelated links only to increase internal-link counts.
Preview the complete page before publishing and verify:
- links work;
- images load;
- headings appear correctly;
- tables remain usable on mobile;
- no unfinished placeholders remain;
- the article author and publication information are visible.
For time-sensitive content, record what may need future review, such as:
- pricing;
- product capabilities;
- screenshots;
- regulations;
- statistics;
- recommendations.
Publication is not the end of the workflow. Schedule future verification so material changes can be incorporated instead of allowing the article to become stale.




